About Seaside Coaching

Seaside Coaching is a not-for-profit coaching, mentoring and volunteering service aimed primarily at the Education and Arts Sectors in London and the South of England.

A New Mission for Seaside Coaching

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A New Mission for Seaside Coaching *

In late summer 2023 Seaside Coaching started as a commercial venture. As of 2026 it’s changed into a mostly pro bono and volunteering organisation, focused on the Education and Arts Sectors with the philosophy that these critical sectors need professional support without commercial gain, and if we can provide a coaching and mentoring experience minus the invoice then that can only be for the good.

There are no strings attached - our only inhibitor is time. We currently support the following organisations:

  • The University of Kent / Business School MBA Programme (lecturing)

  • Education Business Partnership South (volunteering)

  • pro bono individual coaching and mentoring on a referral basis

Our only ‘billable’ work is for executive or team coaching at an organisational level, due to the intensity of planning and delivery. Please call to discuss if you think your organisation could benefit from team coaching or organisational design.

Volunteering

We believe in the concept of servant leadership, where the mindset shifts from ‘how can I lead?’ to ‘how can I best serve?’ Actively listening to other voices and quietly filling the gaps where support is needed most ensures that volunteers help to achieve the collective goal. Volunteers build trust, empower the community from within, and create a lasting, positive impact driven by empathy rather than applause.

Leadership/Executive Coaching

Leadership is about helping others to achieve, not telling people what to do. Great leaders give intent and allow their teams to self-direct. They build trust and empathy, lead by example, and are successful because they’re ambitious for their teams and their outcomes.

Leadership coaching focuses on developing these skills Our approach is based on the Agile Leadership Mindset.

Team Coaching

Teams work best when they truly work together, when they’re cross-functional, self-directed, right sized and right skilled. Great teams share core values, develop a culture of high performance, and practice continuous improvement. Our team coaching is based on Agile Principles and the values of respect, openness, courage, empathy and trust.

Career Coaching

Our careers transition as we grow, and the goals we once had may no longer be our destination. Career coaching invests in your future, helping to clarify what’s important to you in your work life. Coaching also focuses on developing you in areas such as eminence and personal brand.