“People don’t buy what you do; they buy why you do it…”

Simon Sinek

Coaching Credentials

Certified professional coach and facilitator aligned to the International Consortium for Agile (IC Agile) and Authorised ICA coaching instructor.

Trained Mental Health First Aider.

Member of the European Mentoring & Coaching Council UK

Bill Hughes - founder, Seaside Coaching

Hi, I’m Bill and Seaside Coaching is the name of my practice

I worked extensively as a consultant, coach, designer and trainer in the corporate sector prior to starting Seaside Coaching. I’ve collaborated with business clients and individuals, ranging from university students to C-Suite executives, helping them to grow their skills and discover alternative ways of thinking, working and living.

My corporate career journey included roles in consultancy and management, but when I trained in Agile coaching and Design Thinking it changed my mindset - I became more curious about people and began to question how - and why! - we did what we did. I was determined to figure out how we get the most out of life, regardless of individual circumstances. Coaching taught me that everyone is in the ‘people business’.

My pronouns are he/him/his.